Keyword research is the process of finding and analyzing search terms that people use in search engines like Google. Keyword research is important for SEO because it helps you identify the phrases and topics you should focus your content around.
Here are the steps to do keyword research for SEO and ranking on Google:
1. Brainstorm potential keywords related to your business, product, or service.
2. Use keyword research tools like Google Keyword Planner, Ubersuggest, SEMRush, or Ahrefs to find more relevant keywords and their search volume.
3. Analyze the competition for each keyword and the search intent behind them.
4. Shortlist the high-volume and most relevant keywords that have less competition and create content around it.
5. Optimize your website by including these keywords in the page titles, descriptions, image alt tags, and header tags, etc.
6. Focus on creating valuable content for your visitors by writing blog posts, guides, how-to’s, and answering users’ questions.
7. Promote your content on social media, and through email marketing to increase visibility.
By following these steps, you can effectively do keyword research for SEO and rank on Google. However, remember not to stuff your content with keywords as it may hurt your rankings. Instead, focus on creating high-quality content that’s relevant to your audience.